Content strategy and development service

Ready to turn a simple idea into a fully fledged marketing campaign? We can work together to take your marketing efforts from zero to 100 through careful strategising and planning.

Audience insights and research

I complete extensive research on your target audience.

I use this info and data to create detailed persona research documents and a messaging hierarchy. 

These documents help you achieve consistency with messaging and communications across all channels.

Campaign development

I map out the content in your campaign, ensuring all the pieces of the puzzle slot together so you don’t waste time creating siloed assets. 

I will show you how the content pieces link together to guide your audience through the sales funnel.

Goals and objectives

We will define your short- and long-term marketing goals and break them down into actionable, measurable and achievable objectives. 

I will create a roadmap so you can visualise the campaign journey and what we will achieve.

Content planning

I will carefully plan each piece of content using all the information and insights gained throughout the research stages. 

You will receive a title, rationale, synopsis and brief for each asset. These documents give you a comprehensive understanding of what the final product will look like and its goal. 

Your internal team can create the content for you – or I can help. 

  • Yes, if you…

    • Have a bright idea about your business marketing… but that’s it.

    • Keep pushing marketing to the bottom of your to-do list.

    • Are unsure how to effectively communicate with clients, both online and offline.

    • Are unsure how to navigate the complex and ever-changing marketing landscape.

  • Your business might require marketing strategy and development support for many reasons. For example:

    • Rebranding projects

    • Launching your first ‘official’ marketing campaign

    • Taking your marketing in a new direction

    • Moving into a new market or industry

    • Attracting a new demographic of customers

    • Creating a buzz around a big new service, product or announcement

    • Improving customer retention and loyalty

    • Boosting sales and revenue by investing in marketing

  • There are many moving parts to strategy and development. For example:

    • Conducting research to gain audience insights

    • Defining goals, objectives and KPIs

    • Mapping the campaign strategy

    • Developing and planning content ideas